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You're Growing. We Can Help.

IMPEL Advisors is a strategy consultancy serving emerging growth companies in the hospitality space. Looking to professionalize and scale your business?

You're Growing. We Can Help.

IMPEL Advisors is a strategy consultancy serving emerging growth companies in the hospitality space. Looking to professionalize and scale your business?

HOSPITALITY OPERATIONS
IMPEL ADVISORS

HOSPITALITY OPERATIONS

Leverage our decades of experience running high volume restaurants to streamline and accelerate your business.

Service Standards

Service Standards

SERVICE STANDARDS

Great service is backed by countless hours of preparation and ironclad systems behind
the curtain. We will analyze your brand and then develop detailed training modules, mentor programs, and more, balancing your desired service style with technical proficiency.

Concept Design

Concept Design

CONCEPT DESIGN

From 12-table quick service to 60+ table bar & grills, we have experience working with pizza, coffee kiosks, bars, full-service fine-dining, and everything in between. Let us partner with you to operationalize your ideas.

Day-to-Day Systems

Day-to-Day Systems

DAY-TO-DAY SYSTEMS

From supply chain, ordering, and inventory levels to cleanliness, organization, and more, IMPEL will share our simple but powerful solutions that will maximize efficiency and consistency without unnecessary bureaucracy.

Culinary Operations

Culinary Operations

CULINARY OPERATIONS

The finest kitchen operations prioritize consistency, speed, care, and cleanliness. You will be amazed by how simple processes and smarter kitchen design can amp your workflow, prepare your staff to sail through health department visits, and raise the levels of pride among your kitchen teams.

New Store Openings

New Store Openings

NEW STORE OPENINGS

As restaurant executives, we have headed up the launch of more than a dozen high volume restaurants. We can partner with you to get your culture launched properly and develop the systems you’ll need for a new opening.

Competitive Research

Competitive Research

COMPETITIVE RESEARCH

Competitive research is elusive. It takes a dogged, creative approach. We can help you sort through the noise by finding benchmarks for compensation, market comps, and more.

PEOPLE STRATEGY
IMPEL ADVISORS

PEOPLE STRATEGY

Hospitality is arguably the most talent-centric industry in the world. We can help you implement strategies for finding, developing, and advancing pre-eminent talent across all levels.

Recruiting Services

Recruiting Services

RECRUITING SERVICES

We’re not a traditional search firm – but we can help with your hiring needs while teaching you how to build a scalable, cost-efficient hiring function in-house, right where it belongs.

Job Design

Job Design

JOB DESIGN

Intelligent, flexible job descriptions provide clarity for the hiring and development functions, give legal protection for the firm, and act as the building blocks for your future organizational design.

Interview Coaching

Interview Coaching

INTERVIEW COACHING

Attracting great people is the shared responsibility of everyone in every department, not just HR. We teach a behavioral interviewing approach across your firm, in order to optimize interviewers' time, find better candidates, stay in legal bounds, and build diverse teams of A players.

Culture Building

Culture Building

CULTURE BUILDING

Honing your product’s brand identity is only half the job: how are you shaping your firm itself as an attractive place to grow a career, both internally and in the marketplace for talent?

Best-In-Class Training

Best-In-Class Training

BEST-IN-CLASS TRAINING

Consistent productivity stems from a daily culture of moment-to-moment feedback and shared excitement over your brand’s ideals. Rigorous training is not just there to launch your staff, it needs to continually boost them day by day. We’ll show you how.

People Systems

People Systems

PEOPLE SYSTEMS

Advice and planning on topics including Benefits, Wellness, Safety, Vacation + Leave, Hotline Management, FMLA, Labor Laws, Employee Documentation, and more...all through the IMPEL lens of creating the absolute minimum of busywork.

FINANCIAL ANALYSIS
IMPEL ADVISORS

FINANCIAL ANALYSIS

Our consultants have decades of experience managing multi-million dollar P+L's. 

P&L Audit + Projections

P&L Audit + Projections

P&L AUDIT + PROJECTIONS

Having run restaurants of all sizes ranging from 12 tables to over 70, we have the perspective to analyze your P+L ‘s labor costs, food costs, inventory approach and more, leading to important cost savings and increased profitability.

Labor Pro Formas

Labor Pro Formas

LABOR PRO FORMAS

Starting at the granular level of the daily schedule, IMPEL will develop a strategic labor strategy that leverages the minimum cost for maximum impact.

Compensation

Compensation

COMPENSATION

From hourly teams, salaried management, and even executive compensation, our team has vast experience benchmarking rates all across your firm.

CORE VALUES
IMPEL ADVISORS

CORE VALUES

Curious

Intellectual Curiosity is the heartbeat of what we do.

Caring

We strive to be warm, professional, and candid in every interaction, every day.

Client Centric

We make our clients the heroes,  not ourselves.

Collaborative

Every client relationship is a partnership based on mutual learning and trust.

Champions of Diversity

IMPEL champions anti-racist, LGTBQ+ inclusive and disability-friendly ideals in our workplace and in our advice.

LEADERSHIP
EXPERIENCE THAT MATTERS

LEADERSHIP

FOUNDER & CEO

michael lamb

Michael is the Founder and CEO of Impel Advisors, a consulting firm that has offered advice in Hospitality Operations, People Strategy, and Financial Analysis to multiple companies, most prominently Ralph Lauren.

Driven by a passion to make workplaces more productive, profitable, inclusive, and soulful, Michael’s most recent executive role was as EVP of Corner Table, founders of The Smith, one of the busiest restaurant concepts in the United States, with locations in New York, Chicago, and Washington DC. Prior to Corner Table, Michael spent 15 years as an Officer at Hillstone Restaurant Group, a firm famous for its high-performance culture and gold-standard training programs.

During his time at Hillstone, Michael was a key operations executive who also oversaw Human Resources, Recruiting, and Talent Development. Transformative work included elevating hiring standards, honing best-in-class training programs for Managers and Staff, and leading a team of HR Managers who recruited at more than 50 college campuses across the US, ultimately building one of the most highly respected management corps in the industry.

Michael has also held significant positions in the tech industry, including Vice President of Operations at Sony Online.

CONTACT IMPEL
REQUEST A FREE CONSULTATION

CONTACT IMPEL

Have questions? Would you like to discuss your challenges? We'd love to hear from you. Simply email team@impeladvisors.com or complete the following form and we'll be in touch promptly to assist.